My ideal cream

From the age of 4, the hydrolipidic film of children's skin is under construction. The skin is therefore more vulnerable to external aggression, and 3 times thinner than adult skin. The dermis is immature, with small, spaced cells that intensify water loss and ultimately dehydration of children's skin. What's more, the sebaceous glands that help create the hydrolipidic film and combat skin dryness are not very active. In short, children's skin is particularly sensitive and fragile, and requires a daily routine that includes moisturizing and protection.

Right from the start of the brand, we decided to develop natural formulas (with a high percentage of ingredients of natural origin) rather than organic ones, as organic ingredients are more allergenic. As children's skin is much more reactive than adult skin, we decided not to take any risks.

Also, going all ORGANIC alters the sensoriality of the product, i.e. the scent and application of the formula, whereas the very essence of OUATE is to offer products that children want to use, because when the desire is there, the results are visible!

On the other hand, as part of a continuous improvement process towards ever cleaner formulas, we have found a way to improve them by integrating an ORGANIC ingredient, the formula's main active ingredient (the one that provides hydration), without compromising safety (allergen risk) and without sacrificing the product's sensoriality. Eventually, we'll be reworking the entire range along these lines.

Contrary to popular belief, this step is essential, as sufficiently moisturized skin will produce less sebum, thus reducing the appearance of pimples. My ideal cream nourishes and soothes the delicate skin of pre-teens aged 9 and over.

My ideal cream has a cream texture enriched with organic shea butter to nourish the skin. This cream can easily be used on children under 9 with dry, fragile skin.